CTD 320 Visual Merchandising (current online course)
Introduces contemporary display techniques, equipment, and materials for designing three-dimensional product presentations within the retail environment. Using advanced computer software, students create and execute original visual programs and storewide promotions. Two lectures, one laboratory.
storefront + in-store visual merchandising
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swot + visual analysis
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labs
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mind mapping
the script
Each team is provided with a unique script to begin the mind mapping process.
example:
the winding gravel pathway meandered throughout the verdant and tranquil garden randomly planted with heirloom herbs & vegetables.
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concept proposal
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concept development + immersive experiences
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concept proposal
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concept development + immersive experiences
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emerging brand pop-up shop
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